Status Media increases client base in health sector
Thursday, October 15, 2009 0:14UK online advertising agency, Status Media announces a 50% increase in new client acquisition so far in 2009.
Winning SEO agency and online lead generation pitches for new business deals in the healthcare, travel and home improvement sectors, Status Media acquires more new clients despite the global downturn.
Over the past two years Status Media’s advanced link building solution has proven to deliver sustainable page one Google rankings for highly competitive keywords. With it’s proven track record in SEO and gaining many No.1 Google positions for it’s clients, more online marketing managers and major brands are opting for Status Media’s unique approach.
Gary Collins, CEO at Status Media, stated, “It’s been tough to gain entry to the UK SEO market with fierce competition from larger UK agencies and a multitude of Indian based out-sourcing companies, however our persistent, diligent and quality approach has paid off this year. We are gaining more new clients for our link building solution than ever before and our years of experience in commission based selling has helped us to deliver impressive results for our CPA advertising clients”.
Statistics suggest that the economic recession has resulted in companies becoming more cost-conscious and taking a more analytical approach to how they spend budgets. Consequently, there has been a shift towards online channels, which are perceived to be more cost-effective. This has led to increased budgets for online activity despite shrinking overall advertising budgets.
Particularly the use of “pay on results” marketing channels has become more appealing to brands. For example in the finance sector companies such as Central Capital have opted to work only on a revenue share basis whilst conversion rates are low, decreasing investment to traditional channels such as PPC and SEO.
Online Cost Per Action (also known as CPA) campaigns deliver measurable results and often yield a higher return on investment than offline media channels. This is because with offline media advertiser marketing spend is often far less targeted with much lower response levels and therefore higher costs per acquisition.
