CPA network and affiliate marketing, £4.5 billion in 2011

With 600 million active users for January of this year, Facebook is just one social network where CPA affiliate marketing can be really effective. With companies such as Living Social and Groupon recruiting more than four million Facebook fans between the two organisations to date.

Advertisers and affiliates are increasingly looking beyond the obvious online marketing channels, with massive growth in the use of CPA networks and affiliate marketing – a channel that is expected to generate over £4.5 billion in e-commerce sales for 2011.

CPA (Cost Per Acquisition) advertising networks are using; cpa email marketing, banners, pop-ups, surveys, social media marketing and competition sites to drive users to client offers. Naturally, of course, companies who use CPA advertising networks pay only for results, greatly reducing any financial risk compared to Television Ads, SEO or PPC.

Regardless of the industry in which your company works, CPA affiliate marketing can be very cost effective. Many companies are using affiliate publishers for online lead generation too.  Gary Collins, CEO at Status Media, commented that, “we’re seeing massive growth still in online gaming, dating and business to consumer finance, with clients growing steadily and affiliates keen to join the party”.

The trend for affiliate marketing was picked up in the Guardian newspaper earlier this month, with senior online marketing manager at BSkyB Helen Southgate quoted as saying, “Affiliate marketing is an excellent way to generate an income from online advertising, regardless of the size of your business. It has been growing in stature and is highly regarded by key advertisers from large blue chip companies to SMEs.”

Industry results demonstrate that CPA publisher networks could be increasing a company’s sales by up to 450% and more during the course of only three months and there seems to be no stopping the growth of social media and email marketing.

Digital marketing agencies, such as Status Media are well placed to organise and manage multiple online customer acquisition channels, including Facebook and Twitter advertising through to cpa email marketing

Digital PR and brand management are also increasingly important as through affiliate marketing brands acquire large customer bases quickly and therefore brands now have to be more conscious about their reputation online, responding quickly to any negative press and engaging with their audience.

For more information about the latest CPA advertising and affiliate marketing news, try visiting http://www.top-affiliate.com/blog/