The brief for the National Accident Helpline is largely focused on direct response television however Status Media has approached the National Accident Helpline with an online proposition which promises to deliver a much higher ROI.

The company’s consumer offer is based upon its’ no win, no fee service and is backed by testimonials from members of the public throughout the UK who have made successful claims.

Earlier this year, Hurrell Moseley Dawson & Grimmer won the ad brief from the National Accident Helpline when the agency pitch was won against Team Saatchi and Publicis.

More recently, the personal injury business has experienced increased competition following the emergence of a number of new compensation companies, such as injurylawyers4u and Accidents Direct.

Current Google Adwords cost per click prices have risen to between £9.00 and £13.00 per click in this sector. This has led to increased SEO activity by the major players with SEO content and link building being a major factors in Google ranking.

In 2006, the National Accident Helpline was acquired by LDC, the private equity arm Lloyds TSB Banking Group. LDC specialises in providing equity finance for unquoted UK companies with profits typically in excess of £1 million. To date the company has ongoing interests in over sixty UK companies.

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