Building your online reputation 

Status Media provides a range of advanced and complex link building services to a portfolio of direct clients and agencies.

Often we hear clients telling us that link building is highly labour intensive and time consuming to manage. Status Media offers an ROI focussed link building service which has been thoroughly tried and tested. If you are looking to improve your Google rankings or want to outsource the task of link building you should consider Status Media as your strategic partner.

Over the past five years our team has achieved many top ranking Google positions in all major industry verticals e.g. Travel, Retail, Finance, Automotive and B2B. We have developed skilled outsource team of well trained link building executives, whose job is to create high quality organic linking campaigns and generate social media "buzz" about your brand. 

Using a combination of highly advanced and complex linking techniques and acquiring high quality inbound links with trusted, themed domains Status Media delivers outstanding results and excellent value for money. 

Our campaigns are focussed on achieving high ROI and reaching your ranking objectives. Inbound links are placed in  a variety of different formats within independently owned, themed high quality websites with high page relevancy and usually minimum PR3. This increases link popularity and improves your search engine positions in the major search engines such as Google, Yahoo and MSN. 

Publishers, Blogs and Web 2.0 Social Media sites are carefully selected depending on each individual campaign. Link building campaign costs are dependent on a number of factors including, number of links required, starting positions and relative competition strength for your desired keywords. All publisher sites used are carefully screened to ensure they are search engine friendly and suitable for you to link to.

Case Study Example

A Status Media client was facing challenges ranking their website. They had achieved some good Google rankings for their most important keywords but overall did not have consistency. The client had found it difficult to rank for a large number of relevant search terms. For this reason the client spending a substantial amount on Google Adwords and was mostly bidding in top three sponsored search positions and paying a very high cost per click.

Status Media identified the most valuable keywords and predictive modeling tools, taking into account CTR curve and scalings factors to formulate a strategy to rank these terms, also projecting the potential return on investment against the costs of ranking.

Once the link campaign started, Status Media increased the client's link popularity by carefully placing themed one-way inbound links and strategic Blog posts. The clients' keyword positions improved steadily in the SERP's. Keywords which had previously reached a plateau around the top of page one in Google started to reach number one positions. Other keywords which had previously not been indexed by Google achieved page one and and page two rankings.

As Status Media continuously developed the link building strategy, with regular monthly performance reviews, the client began to exceed their organic search marketing targets. In addition to the substantial increase in organic search traffic from the target keywords the client's website was also being found on hundreds of additional search terms - this was due to the "halo effect" and overall search engine presence. Brand term search queries were also increasing and the client found that brand term search queries had the highest conversions.

With the increase in natural search traffic the client was able to reduce their monthly Adwords costs decreasing their monthly expenditure. The overall return on investment had exceeded the client's expectations. The client now continues with both their PPC and SEO campaigns and is very pleased with the results. They are now outranking even their largest competitors for the chosen keywords and based on the success of the link building campaign we continue to add new keywords almost every month. 

For more information about Status Media's advanced link building service please call 0845 054 2529.  

Core strategy elements

Status Media takes into account a number of key factors when assessing the link value of a publisher sites when placing an inbound link. Factors include:

Domain history Page rank Alexa ranking

Number and quality of inbound Links Number and quality of outbound Links Other relevancy factors

Status Media uses a combination of natural, advanced link building techniques and search engine marketing tactics to achieve outstanding results. The aim for a successful search engine strategy is to build online reputation and increase your site visibility.

The current Google algorithm largely ranks web sites and individual web pages based upon the age, number and quality of inbound links. This algorithm is expected to evolve in the future and Status Media believes that the algorithm will take into account signals from popular social media sites such as Twitter and Facebook.

Some of our existing link building techniques include:

• High value static themed links
• Blog articles
• Full page press release articles
• Web 2.0 Blog strategies
• Social media optimisation
• Viral content
• Content syndication
• Link bait and news promotion
• Directory article submissions
• Advanced SEM 

We do not advise our clients to place site wide links with duplicate content or links which contain content of zero relevance.  

A great deal has been written about link building and SEO techniques. You can find additional information at places such as search engine watch, seomoz or search marketing standard.

Status Media also provides online lead generation and ppc management so please feel free to contact us if you would like any further information.